Here are three steps any agent can take to succeed in this tough market.

Our market is shifting, and if you aren’t prepared, you might not make it. However, do you really want to just survive a changing market? What if there was a way you could thrive in this market and come out the other end better than you were before? Today I’m sharing a few tips to help you succeed in this shifting environment:

1. Know your market and your numbers. Every day, go into your MLS and look at active homes, pendings, solds, and any other important metric you can remember. Mark them and look for trends in your area. If you look over a period of 90 days and compare it to the numbers from that same time a year ago, it will tell you what direction our market is heading.

“There isn’t much room for error in a shifting market. ”

2. Know how to communicate the numbers. Now that you know your stats, it’s time to educate your clients. Have a pitch ready for buyers and sellers. Your pitch should be easy enough to understand so that someone without any prior knowledge will get it. Your job is to be your clients’ light in this confusing time. 

3. Evaluate your apps, technology, and systems. If you audit your systems, you will find two types: those that don’t give a large enough return on your investment and those that need doubling down. In a shifting market, there isn’t a lot of room for chaff, so make sure you aren’t wasting your money on unimportant technology. 

If you have questions about today’s topic or anything else, please call or email me. I am always willing to help!