Dear Fellow Real Estate Agent,
I understand that you may be working at a real estate brokerage or on a traditional team as part of someone else’s personal brand. You understand your potential and are working hard to clear a path toward your goals, but currently lack the support you need to achieve them. You feel stuck and don’t know if you’ll ever be able to take your business to the next level.
I truly believe real estate is a phenomenal way to build wealth and work to live—not live to work. But real estate can also become an unrelenting beast, and if you don’t know where to grab the reins, you’ll quickly get bucked off. It’s no wonder 80% of all new agents drop out of the industry within their first two years. Others may be able to hold on a bit longer, but what will they have to show for it? Here’s a stat that doesn’t bode well for our industry: Around 50% of active, licensed agents in our market who are paying MLS fees didn’t sell a single home in 2020.
Sure, you can blame it on the unprecedented events of the year, but how do you explain those steadfast agents who made a killing in what turned out to be a red-hot 2020 market? Real estate has always been a demanding profession, but part of the problem is that it’s never been as flooded as it is today with “quick fixes.” I understand the temptation to hunt for a silver bullet, especially when you’ve put all the chips into your business and uncertainty about the future is keeping you up at night.
If you’re like most agents in our market, you’re making just under $50,000 a year, and the bills are piling up. Even for a single adult (let alone a family), $50,000 annually in Placer, Sacramento, and El Dorado counties affords very little breathing room. You’re likely sifting through a jungle of supposedly helpful lead generation and training resources, none of which seem truly accessible or practical—but you’re willing to try anything at this point. You may have even dropped a chunk of change on webinars hosted by a “lead-gen guru,” only to realize that nothing substantial was being offered.
I get it—the only thing worse than living paycheck to paycheck is living closing to closing. The fact that some companies have begun offering closing commission advances to agents shows how endemic the problem is. Ultimately, there’s no substitute for having the proper systems in place. But what do I know about systems?
My name is Frank Valente, and I’ve been in this business for 18 years. I’ve not only survived in every phase of the market cycle, but I’ve also found a way to thrive in each. I have more than 600 successful sales under my belt and am proud to have coached several high-performing protégés who are now poised to outperform me. I’m a deeply performance-driven individual, which is why I want my legacy to be fostering excellence in those around me.
Prior to carving a path for myself in this industry, I proudly served in the United States Navy for 24 years. As a graduate of the United States Naval Academy in Annapolis who eventually achieved the rank of Commander, you can bet I know the importancne of having systems in place. As a former All-American boxer, I also know how to roll with the punches and win. These days, I like to sharpen my competitive edge with amateur car racing; when life comes at me fast, I can always shift gears and reach the finish line. Systems, adaptability, and competitive drive—that’s what it takes to make it in real estate.
You don’t need to buy a bunch of Facebook ads or shoddy third-party leads. What you need is a coach. I can show you the daily disciplines and best practices all agents need to find their footing. I’m willing to coach you directly, invite you aboard my well-resourced team, or show you the tools you need to start your own team.
Make no mistake—I’m not offering “quick fixes,” because there are none. Instead, I’m offering my nearly two decades’ worth of experience working as an agent with Keller Williams, RE/MAX, having my own brokerage, and now eXp Realty, a tech-adept industry leader. If you join my team, you’ll have full access to a wide range of amazing software that helps my agents and me stay laser-focused on growth.
Now, if you’re still reading this, you’re likely interested but have some questions—that’s only natural. Let me get ahead of some of those right now:
The way I see it, there are two major problems that an agent can be confronted with: a failure to prepare, and a failure to manage. Those who enter into real estate should have at least six months’ worth of expenses saved up and be ready to invest $2,000 to $3,000 before getting paid. (If that seems unreasonable, consider that you’d need to invest many more thousands of dollars to open up a restaurant business). Clearly, real estate is not a get-rich-quick scheme. But if you’re in the thick of it and didn’t prepare like you should have, you can still find success; you just need to be able to manage your time and resources better.
I can help you put systems in place that are both scalable and repeatable so that your production becomes consistent. More importantly, I can help you structure your days around the income-producing activities that matter most. There are a million tasks that all seem worthy of your attention, but the vast majority of them have nothing to do with keeping the engine of your business running. Once you hone in on those core tasks, there will be no market mayhem your business can’t weather. Let’s cut the fat and double down on activities that actually propel you forward, shall we?
My goal is to help you turn your “hustle” into a profession you can take pride in—one that allows you to build wealth for retirement. If you partner with me, we’ll have weekly 30-minute strategy sessions where we work out hiccups and focus on a specific discipline to implement. SkySlope, kvCORE, top-of-the-line video marketing, and more tech will be at your disposal. That’s to say nothing of our arsenal of scripts—several for every type of market imaginable—and proven objection-handling techniques.
I will prepare you to excel in any market using multiple lead generation systems. Advanced internet marketing, Probates, Foreclosures (REO), Expired listings, and more. Plus of course the foundation.
In addition to over 50 hours of online training a week, new agents may be able to receive an 80/20 split, with the possibility to move up to a 100% commission structure. I’ll show you how to fill your pipeline, get high-quality leads, and properly nurture those leads until they turn into closings. I personally guarantee that by partnering with me, you’ll be able to do at least one deal per month. With the right systems and mindset, that’s more than possible in today’s market.
I want to make this clear: You can quit at any time. I won’t contractually or financially bind you in any way.
Here’s what it comes down to: If you want to keep going it alone or sticking with a brokerage that doesn’t give you the support you need, that’s certainly your prerogative. But know that there are much less stressful ways to make $50,000 a year than real estate. My advice: Don’t succumb to paralysis of analysis. You know something has to change—make a bold move in the right direction now. Give me a call or send me an email so we can set up a 10- to 15-minute, no-obligation chat to see if we’ll be a good fit for each other. I have no spiel to give, no snake oil to sell, and no one-size-fits-all approach to preach. I’m not here to push my services on anyone. I’m only looking for motivated agents who are determined to put in the work.
With my coaching and resources, you can start earning $100,000 annually. Assuming that there are about 220 workdays in a calendar year, that means you’re basically missing out on $500 every single day you decide not to act. So...are you a performance-driven person? If the answer is yes, I’d love to get the conversation started. I can’t wait to tell you all the things I wish I knew when I was starting out in real estate.