Leads don’t just convert on their own—you have to put in the effort. How do you convert more leads? Here are my top three tips to turn those leads into clients:
1. Time is of the essence. When someone raises their hand and starts seriously thinking about buying or selling, it’s like a beacon activates above their head. You may have gotten a referral, but you’re probably not the only agent they’ve met. This is even worse for online leads; nobody looks at just one website. Getting to these leads quickly is essential.
2. Follow up, follow up, follow up. I’ve never lost business from following up too much, but I have lost clients from not following up enough. The old rule of thumb is eight touches in eight weeks, but you might have to tailor that to your leads.
“Getting in touch with leads quickly is essential.”
3. Know how to communicate with your client. If you’re working with someone who’s analytical, they might want to see the charts and graphs. On the other hand, if your potential client is more expressive, they probably don’t want to get bogged down in the details. You may need to try a few different approaches to find out what works. You’ll also need to know the best way to get in touch with them. Do they prefer a phone call, text, email, social media message, or something else entirely?
If you have any questions about these three tips, feel free to call or text me. I’d love to hear from you.
