The Question That Turns Leads Into Clients

There is one question that can radically change your real estate game.

Do you have the dedication to go the extra mile? When you’re going through leads, it can be easy to dismiss someone and quickly move on to the next one. However, I’m going to share one question you can ask leads that could potentially triple your income—who doesn’t want that? 

All Realtors know that you start with your contacts, filter through those for leads, hopefully turn some of those leads into contracts, and end up with happy clients and commission dollars! However, one place people commonly get stuck is when they’re talking to potential buyers or sellers and those people tell you they already have an agent. At this point, most Realtors would just move on, but not me. If you have the guts, go one step further and ask the question that could triple your income: Are you 100% committed to working with that agent? You could even throw a little doubt into your tone.

“If you have the guts, go one step further.”

Those leads may do you a favor and tell you that they are committed. Maybe their agent is a family member or a close friend, and they will stick. That’s fine, then check them off your list and move on. However, if they give you an opening, you need to step forward. 

If you have a little more courage, you could go one step further and ask a question in this format: If I ____, could you ____? For example, “If I could help you find the right home, would you be willing to work with me for this transaction?”  The most important part to remember is that key question: “Are you 100% committed to working with that agent?” This will take you far. 

If you have any questions on this, lead conversion, scripts, dialogues, or anything else, text, call, or send me an email! I look forward to hearing from you.

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