Should you buy leads? The answer isn’t so simple, so let’s go over a few things to consider about the lead-buying process.
If you’re a newer agent, you should go after the low-cost, low-risk options for leads. That means your sphere of influence, open houses, and expired listings. Going after these types of leads will have less financial risk. You’ll also be able to work your skills before you start purchasing leads.
When I talk about purchased leads, I mean Zillow leads, Facebook leads, Google AdWords, or some third-party company that will do those for you. When you buy these types of leads, you need to consider a few things.
“If you don’t call those leads right away, you’re wasting your money.”
First, think of your budget. What do those leads cost, and how much money do they guarantee? You have to hold that budget accountable. I usually do a three-month run to see if I get some traction, and I certainly don’t want to go past that point if it’s not working. Budget for three months without expecting to get a lot of revenue out of it. If you sign up for a program, be wary of anything that isn’t month to month.
The most important consideration is whether you have the systems and technology to serve those leads or not. A single lead might get sold to multiple agents in an hour, so you have to be the first agent to reach out. That means you have to respond immediately, otherwise, you’re wasting your money.
If you have any questions about going after leads and building your business, call or text me. I’d love to hear from you.
