Welcome to the third and final part of our ongoing video series. Today we’ll continue to discuss the importance of keeping in touch with your database.
Marketing and finding prospects within our database should be the foundation of our business, and there are four requirements for doing so. People in this database must know us, love us (which I talked about in the last video), trust us, and be reminded to do business with us.
The reason why we want people to trust us—and why we want to continue reminding them of our business—is to create top-of-mind consciousness. Here’s how:
1. Consistent branding: Two good examples include Coca-Cola and McDonald’s. The Coke bottle, though it’s morphed over the years, has been very consistent for decades. McDonald’s uses red and yellow heavily in their branding, as well as their signature golden arches. In your brochures and marketing materials, you want to keep colors, fonts, and other hallmarks of your brand consistent as well.
“Marketing and finding prospects within our database should be the foundation of our business.”
2. Being proactive: In “The Millionaire Real Estate Agent,” Gary Keller talks about how we must reach out to people 33 times per year. This is around three times per month, but thanks to today’s technology, you can do it easily with emails, phone calls, texts, videos, and other forms of digital, print, or in-person marketing. Try to use content that you can use again or repurpose in the future.
3. Useful content: You want to provide valuable information in your marketing. An example includes marketing reports: People love to hear about our market. You can also provide tips and tricks for navigating real estate. Think about the questions that people ask you most often, and provide the answers through your marketing content.
I hope this series has given an idea of how to use your database more effectively in your business. If you have questions or would like more information about any of these topics, feel free to reach out to me. I look forward to hearing from you.
