How can you approach expired listings? These have a ton of potential for you to secure high-quality leads, but you need to approach them correctly. Say the wrong thing, and the seller could get offended or believe you are being predatory. To help with this, I’m sharing a fantastic script you can use to speak to owners of expired listings, that way you can secure good and low-cost leads.
To listen to my full explanation of the script, check out the video above, or you can skip to each topic using the timestamps provided:
0:00 — Introduction
0:34 — A few benefits of reaching out to expired listings
1:35 — Having a script is always a good place to start
2:29 — Why smiling is so important
3:49 — Try to mimic your client’s energy
4:58 — An example of how using the script might go
6:11 — A critical question in the script
7:34 — One of my favorite questions to ask
8:59 — Ask them what their last agent failed to do
11:22 — Demonstrate what you can do to sell their home
12:20 — Wrapping things up
If you would like to view the script, here is a basic template. Also, know that you can always call or email me to go over any specific questions that you might have. I look forward to hearing from you!