Today I’m here to talk about why you should be working with your past clients and sphere of influence (SOI). The National Association of Realtors (NAR) just released its buyer and seller profile. It looks for buyer and seller behavior patterns and demographics and will give us some insight into how we should do our marketing.
86% of sellers use a real estate agent for their transactions, and 63% used an agent that was referred to them or that they used in the past. Plus, 80% of sellers only contacted one agent. Then for buyers, 88% used a real estate agent for their transaction. 96% used online sources, and 50% used an agent that was referred to them.
Agents continue to be very relevant in our industry. As you can tell from these numbers, a lot of business comes from referrals and past clients, and many people only talk to one agent, so it’s very important to be working your database and past clients while also looking for referrals and being professional.
If you have any questions, call, text, or email me. I can also share the full NAR report with you. Let me know how I can help.
